The number of mobile searches is increasing with every passing day. So, if your website fails to secure a place in the top mobile search results for those searches, you will miss a significant amount of traffic, so many business opportunities. Thus, if you have not optimized your website for mobile searches up till now, get your website optimized soon.
Seeing the increasing number of searches on mobiles, Google now emphasizes more on ranking mobile friendly websites in search results. So, if Google has become serious about mobile searches, how can you avoid optimizing your site for mobile searches?
A crucial thing to notice of is most of the local searches taking place on cell phones are done with a high purchase intent. So, for local business owners, this is important to ensure they optimize their website for local mobile searches in addition to local desktop searches.
When we are talking about desktop and mobile searches, this becomes necessary to discuss their nature and conversion. People use desktops in their offices or homes, not everywhere. People use their laptops and desktops to search for their future requirements also. On the mobile phones, most often, urgent requirements are sought. When people have some immediate needs, and they are somewhere else, neither at their office nor their home, they take help of the web to fulfill that need.
When it comes to optimizing your website for mobile phones, the first thing that you need to take care of is you need to have an entirely different approach in terms of keyword selection. Consider yourself as a searcher and search for something in your locality, how would you do that? Would you like to type the whole query or type one or two words and press the button of ‘Enter’? Surely, you would like the second option. The same is the approach of every internet user. No one wants to type many words while searching something on his mobile phone, so while selecting keywords for mobile SEO, be very smart and search for one or two words keywords mainly, as they can be more business generating than long tail keywords.
Once you select the keywords for your mobile search engine optimization campaign, this becomes the thing of utmost importance to use these keywords in your website content. Once you are done with this, you can do link building as you do for desktop, you can do content marketing as you do for desktop. In addition to this, concentrate on local business listing websites, as they can be a great source for you to reach your target audience.
To ensure proper optimization of your website and first page Google ranking for the same in both mobile and desktop searches, hire a professional SEO company from India. Why SEO company from India, why not from some other place? SEO companies in India are known for delivering excellent solutions at most affordable prices. So, be a partner with a trustworthy SEO company in India and ensure high return on investment.